martes, 10 de noviembre de 2009

Garcia Research hispanic online panel reaches 10,000 member mark


BURBANK, Calif., Nov. 10 /PRNewswire/ -- Garcia Research is pleased to announce that we've surpassed 10,000 Hispanic online panel members last week, and the numbers are rapidly growing.


Launched in September of 2009, Cada Cabeza(TM) is the first Spanish dominant Hispanic online panel created by a research group that truly understands the cultural nuances of the Spanish dominant Hispanic population.


Cada Cabeza(TM) was born out of our own need to fulfill Spanish dominant Hispanic quotas online. After identifying that the rest of the research community was in need of the same demographic, Garcia Research sought to fulfill this need through the creation of Cada Cabeza(TM). The Cada Cabeza(TM) panel now provides high quality Spanish dominant Hispanic online sample that was at one point non-existent. Nobody else in the industry has as many un-acculturated Hispanics in their online databases as Garcia Research.


With our online team consisting of experienced panel managers, creative survey administrators, and a bi-lingual customer service panel hotline, our Hispanic panel promises to deliver the highest quality online data available.


Our proprietary phone-to-online recruitment method powered by the new fully-hosted, Software-as-a-Service telephony solution that combines CATI (Computer Assisted Telephone Interviewing) with predictive dialing, has aided us in becoming the largest Hispanic online panel. The facts speak for themselves; Cada Cabeza(TM) has over 10,000 members.


Cada Cabeza(TM) would like to thank all of our 10,000+ panelists and we look forward to hitting the 100,000 mark very soon!


So if you are looking for an online panel that delivers Spanish dominant and English dominant Hispanics, please contact us for your next Hispanic research project.



lunes, 9 de noviembre de 2009

Univision and Todobebe Announce Season 2 of Viva La Familia



MIAMI, Nov. 9 /PRNewswire/ -- Univision, the country's premier Spanish-language television network and Todobebe Inc., the leading multi-media company dedicated to the adventures of parenting, announced today the much anticipated return of the popular Family TV show " Viva la Familia! de Todobebe" (Hooray for Families! from Todobebe) on November 21st.


The Emmy nominated one-hour program, broadcast each weekend, mixes humor, entertainment, "reality" segments, interactivity, and lots of surprises for families. The show's Fairy Godmother "Mi Hada Madrina" makes dreams come true for deserving viewers, Todobebe experts come to the rescue to help parents with real life problems uncovered by hidden cameras, and the father's perspective is captured with comedy and adventure in "El Papi". The studio comes alive with wholesome fun for the whole family - talented children performers, the always-humorous Telebebela (baby Telenovela), and a new cooking segment!


Megastar actress and mother of two, Aracely Arambula returns as co-host and co-executive producer for the initial shows taping from Mexico. Acclaimed parenting author, mother of two and founder of Todobebe, Jeannette Kaplun will also be returning as a co-host of the show, along with a list of visiting guest stars including Geraldine Bazan, Jose Jose and his family, Miguelito, Edith Gonzalez and many more.


Season 1 stars included NY Yankee Alex Rodriguez, Cristian de la Fuente, multiple Grammy award winner Juanes, Ana Barbara, Leticia Calderon, Victoria Ruffo, Enrique Iglesias, Salma Hayek, Lupillo Rivera, Pepe Aquilar and Eduardo Yanez.


Univision and Todobebe are also partnered together through Univision Radio where Todobebe and Viva La Familia talents provide fun and helpful tips and content for moms and families on the go.


"We're very excited to be bringing our viewers a second fun-filled season of 'Viva la Familia! de Todobebe' on Univision," said Otto Padron, senior vice president of programming and promotions, Univision Network. "This program provides informative and entertaining content for Hispanic families and we have many more wonderful surprises in store for the second season."


According to Gillian Sandler, CEO of Todobebe: "Our partnership with Univision brings reach to millions of families, changes lives, and combines miracles, humor, inspiring moments, and education. For advertisers, it is the opportunity to participate directly in the entertainment experience, bringing their products closer to mothers within an uplifting and family friendly context."



domingo, 8 de noviembre de 2009

The November 16 issue of Newsweek (on newsstands November 9)

The November 16 issue of Newsweek (on newsstands November 9), "How We (Could Have) Won in Vietnam," argues that unraveling the mysteries of Vietnam may prevent us from making its mistakes when it comes to Afghanistan. Plus, an essay by Sen. John Kerry, how 1979 changed the world, why right-of-center candidates are succeeding in the age of Obama, and the fall of the House of Versace. (PRNewsFoto/NEWSWEEK)

jueves, 5 de noviembre de 2009

Popular Mega-Series 'Gabriel' coming to DVD


International Superstar Chayanne plays leading role in vampire-themed love story. DVD Available February 9, 2010


MIAMI /PRNewswire-HISPANIC PR WIRE/ -- Spanish Broadcasting System (SBS) (Nasdaq: SBSA) and Echo Bridge Home Entertainment have entered into a distribution agreement to release the mega-series that captivated audiences worldwide, "Gabriel Amor Immortal," on DVD on Tuesday, February 9, 2010 at a suggested retail price of $29.99.


This exclusive box-set will include all the episodes of the series, along with behind the scenes footage, deleted scenes including the famous love scene between Chayanne and Angelica Celaya that was too hot to show on television, and music videos featuring songs by Chayanne, and Jose Luis "El Puma" Rodriguez.


Nominated for 8 Suncoast Regional Emmy(R) Awards and produced by Megafilms and DirecTV Mas, "Gabriel" is the first scripted dramatic Megaseries filmed in high-definition with 3-D animation and special effects. The cast includes some of Spanish-language's most renowned actors such as: Chayanne, Angelica Celaya, Jose Luis "El Puma" Rodriguez, Laura Ferretti, Sebastian Ligarde, Julian Gil, Mirta Renee, Laura Zerra, Freddy Viquez, Juan David Ferrer, Alvaro Ruiz, Marcos Miranda, Camila Banus and the young singing sensation, Alexia.


Chayanne portrays the modern day vampire, "Gabriel," a tortured being whose only hope of salvation lies in reuniting with his reincarnated soulmate, Eva, played by the Mexican starlet, Angelica Celaya.


Eva was killed over 300 years ago when Gabriel was still mortal and his village was attacked by the bloodthirsty, conquistador-turned-nightstalker, Pizarro, portrayed by Jose Luis "El Puma" Rodriguez. Doomed to roam eternal darkness after being cursed by an Inca princess as revenge for the destruction of her village, Pizarro threatens to once again rob Gabriel of his long-lost love.


"It was something that fans kept asking for and we felt it was time for the series to be released on DVD," said Agustin, Creator, Writer and Director of Megaseries "Gabriel." "The DVD allowed me to include things that I wasn't able to show on television, like more blood, more action and more passionate scenes. Additionally, what we have included on the DVD set is what most resembles my vision for the Mega-series."


Street Date: February 9, 2010

Pre-order Date: January 5, 2010

Rating: Not-rated -- Adult Situations, Violence

Language: Spanish (with English subtitles)

Running time: 570 minutes plus bonus material

Format: Full-screen

Price: $ 29.99

Epic Recording brings together latin artists under a common cause


The select group of artists includes Super Stars Luis Fonsi, Gloria Estefan, Placido Domingo, Enrique Iglesias, David Bisbal, Wisin & Yandel, Arthur Hanlon and many more They will lend their voices to record the theme for "Unete Con La Gota de la Vida, Benefiting City of Hope"


LOS ANGELES, Nov. /PRNewswire/ -- United under a same mission, music super stars, Placido Domingo, Gloria Estefan, David Bisbal, Luis Fonsi, Arthur Hanlon, Wisin & Yandel and Enrique Iglesias amongst other Latin music stars, will become ambassadors of hope through this historic initiative; "Unete Con La Gota de la Vida, Benefiting City of Hope."


"The 'Unete Con La Gota de la Vida, Benefiting City of Hope' campaign was conceived to create awareness within the Latin community about the importance of bone marrow donation, and thus encourage the community to register with the National Bone Marrow Registry which City of Hope currently promotes.


For the first time, a group of A-list Hispanic musical artists have joined the cause in an effort to launch an unprecedented campaign where they will record an epic song: 'La Gota de la Vida,'" said Salvador Trevino, co-founder of the campaign to benefit City of Hope and Executive Producer of the project.


"We'd like to thank these talented artists for their time, energy and commitment to the recording of 'La Gota de la Vida'," said Scott Loyola, Associate Vice President of Development for City of Hope, top center in the investigation and treatment of cancer in the United States and beneficiary of the project. "Through the support from the artists, recording labels and sponsoring companies, we can help ensure wider outreach to the Latino community and encourage more to join the 'National Bone Marrow Donor Registry' while raising funds for advanced research and treatment at City of Hope."


The large number of singers that are part of the group at this time will converge in Las Vegas this up-coming week of November 3-6 during the Latin Grammy 2009 celebration. Additional recordings will happen in Los Angeles and Miami to record the musical theme written exclusively for City of Hope by pianist and composer Arthur Hanlon.


"The campaign 'Unete Con La Gota de la Vida, Benefiting City of Hope' has touched my heart like no other project throughout my career. The campaign's image, a hand holding a drop of life-inspired the music and lyrics of the song. I feel honored to be part of such a noble cause," shared Hanlon.


The first epic recording session, where dozens of artists will unite to deliver their voices for this unprecedented cause, will take place in Las Vegas between November 3rd and 6th. Additional recording sessions will happen in Miami and Los Angeles. Besides the artists confirmed already, the list includes Aleks Syntek, Noel Schrajis, German Montero, Shaila Durcal, and Marcos Witt among others.


During the same dates, the filming of the video clip will take place, led by talented director Simon Brand and produced by Mauricio Osorio from Aluna Films. The video will boost the circulation of the message, which, along with the song, will be spread to the world.


Luis Medina is the Executive Producer of the "Unete Con La Gota de la Vida, Benefiting City of Hope" project. Medina is the President of UNO Productions, and two decades ago made history with a similar gathering of artists for a hymn written for UNICEF, known as "Cantare Cantaras."


The list of over 50 luminaries in Latin music included Julio Iglesias, Jose Luis Rodriguez, Vicente Fernandez, Miami Sound Machine and Placido Domingo.


Luis Medina affirms: "I'm positive this epic recording will touch the world much the same way as 'We are the World' and 'Cantare Cantaras' did in their time, two projects which remain in people's hearts forever."


Universal Music Group is the music label that will promote and distribute the song. All earnings generated from its sale will be donated to "Unete Con La Gota de la Vida, Benefiting City of Hope." The song and video will have a special premiere in Los Angeles on February 11th, 2010.


Today, history is about to be written through the historic collaboration of a countless number of Hispanic artists uniting for the first time for this noble cause.



Only in Catalina Magazine - Mario Lopez on the Job and at Home


The star of Extra sits with Catalina for an exclusive look at his busy life behind the scenes. PLUS: Catalina celebrity contributor, Sonia Manzano, tells readers how to keep the "Wise Latina" movement alive, and much more


NEW YORK, Nov. 4 /PRNewswire-HISPANIC PR WIRE/ -- In the current issue of Catalina, the star of the entertainment show Extra, and author of the new children's book Mud Tacos, Mario Lopez opens up about life on the small screen and off.


Mario Lopez becomes the second man to grace the cover of Catalina magazine, the national lifestyle publication "for the mind, body, and soul of today's Latina." (The first Catalina male cover model was Desperate Housewives' star Ricardo Antonio Chavira, in 2005.)


In his exclusive cover interview, Mario talks about how hosting Extra has changed his life: "I do get recognized a lot when I'm out in public," he tells Catalina, "but that's cool. I like it. It's like I have a lot of friends, but I've never been confused for another celebrity, which is good. I like people, in general, and I like hosting Extra so it comes across, hopefully. It's like I'm inviting million of people into my living room every night and they're inviting me into theirs."


He also shares the inspiration behind his new children's book, Mud Tacos, co-written with his sister Marissa Wong. Plus, peak into Mario Lopez's home with pages full of gorgeous photos taken by celebrity photographer John Russo.


For the entire cover story, check out the current issue of Catalina, or visit


Also in this issue:


-- The Wise Latina Movement - In her opinion piece, titled The Wise Latina Movement, Catalina regular contributor Sonia Manzano ("Maria" from Sesame Street) pays tribute to the wise Latina movement, started this summer by Sonia Sotomayor supporters. Read the new issue to find out what this Sesame Street icon is doing to keep the movement alive.


-- Fall 2009 "Must-read Books" - National best-selling author Caridad Pineiro brings you a list of her favorite Latino-authored books the season. From new non-fiction to controversial novels, Caridad has something for all readers.


-- Men and Women Who Inspire - In honor of Hispanic Heritage month this year, Deloitte LLP - among the nation's leading professional services organizations, providing audit, tax, consulting, and financial advisory services through nearly 45,000 people in more than 90 cities - teamed up with Catalina to celebrate the achievements of those who are committed to helping Latinas succeed. Open to all Deloitte professionals, the awards recognized leadership, mentoring, and participation in the Hispanic/Latino(a) community - both internally at Deloitte LLP and externally. The list of winners are online at


- Features - In the issue, you'll also find Hollywood fitness secrets from the Latina stars you love; parenting tips from a mother of five, Rachel Campos-Duffy; a sofrito recipe, with a bonus shortcut, from Ugly Betty actress Ana Ortiz; and so much more.



Obama and the White House in Spanish


ATLANTA, Nov. /PRNewswire-HISPANIC PR WIRE/ -- The conviction that a life with so many blessings must be lived to serve one's neighbor is expressed in a sentence that can be read as part of President Barack Obama's biography on an official Government homepage, the White House website, which recently began to offer information in Spanish. Currently there are only four biographies on the site and a brief text that says: "Welcome to the new page in Spanish at"


Hugo Hernandez, founder of El Club de Comerciantes, says about this, "To include information in Spanish on the White House web page is a friendly gesture that President Obama's staff has made toward Latinos, and I think that many of us Latinos still haven't found a way to communicate with officials of the United States government."


For this reason, El Club de Comerciantes recently published on its portal the most up-to-date list of government offices that offer information in Spanish.


This list is available on its website at:


Be an entrepreneur in Spanish. Latino Entrepreneurs in the United States create 35 thousand new businesses each month, and the 2.2 million Latino businessmen in the United States generate nearly US$388.7 billion in profits, according to a new report prepared by the company HispanTelligence.


Nevertheless, a recent study presented by the Small Business Administration (S.B.A.) shows that the average educational level of immigrant business owners is at the high school level, and for this reason, El Club de Comerciantes has begun to offer on its website a large selection of educational videos covering a range of subjects from Steps for Starting a Business, Business Administration, and Computing, to Technology, Electronic Commerce and Learning Basic and Intermediate English.


This information is available free of charge to everyone. One can also find information at the Portal of El Club de Comerciantes on manufacturers selling wholesale products from Mexico and South America.


As business consultant Max Arrechea comments, "This website is the Google for small businesses; you can find all sorts of practical information to provide fuel for those who want to prevail, as well as excellent wholesale suppliers." Leonardo Lavin, who designed the company Gusthech, had this to share about his experience: "At the El Club de Comerciantes portal you can find anything wholesale, from seeds to technology. Our company manufactures bottling machines, and we use this site not only to sell bottlers, but also to upgrade our own training."


Hugo Hernandez, one of the creators of the El Club de Comerciantes portal, notes: "We're interested in helping Latino businessmen to get a solid grounding in the rules of the game when it comes to running a business in the United State; however, we also believe it's essential to help businessmen so they can buy Mexican and South American wholesale products directly from the manufacturer and the farmer in the U.S. and Latin America.


To access the site all you have to do is register free of charge on its website:


The portal of El Club de Comerciantes is basically an educational project that has been created with the support of many volunteers and friends who have collaborated in the generous undertaking of offering quality training to entrepreneurs who do not have the resources to invest in their own education.



Seccion Amarilla USA, LLC Signs Agreement to Display YELLOWPAGES.COM Listings


MIAMI, Nov /PRNewswire-HISPANIC PR WIRE/-- Seccion Amarilla USA, announced today that it has entered into an agreement with AT&T Interactive for the purpose of displaying YELLOWPAGES.COM listings on's English-based search engine results pages.


"We are pleased to enter into this agreement with AT&T Interactive," said Juan Reffreger, CEO for Seccion Amarilla USA. "Seccion Amarilla USA is continually focused on improving the user's experience while utilizing our products. This is one more way in which Seccion Amarilla USA strives to connect its clients to users."


The agreement will give users an extra source of reliable local business information to help enhance search results. YELLOWPAGES.COM listings will include an attribution footer.

¡Vive Tu Vida! Get Up! Get Moving! Third Annual Houston Family Fitness Celebration Announced


Exercise with Sheriff Adrian Garcia During a Family Health Walk! Free Flu Shots Offered to the First 200 Participants in the Family Health Walk



HOUSTON, Nov. 4 /PRNewswire-HISPANIC PR WIRE/ -- On Saturday, November 7, 2009, the Hispanic Health Coalition and the National Alliance for Hispanic Health (the Alliance) will present the third annual !Vive tu Vida! Get Up! Get Moving!(TM) celebration in Houston.


The event promotes Hispanic family physical activity for better health and wellness for people of all ages and all sizes. The event will be held from 9:00 am to 1:00 pm at the Mason Park in Houston's East End located at 541 South 75th Street, Houston, TX.


According to Louise Villejo, President of the Hispanic Health Coalition in Houston, "!Vive tu Vida! Get Up! Get Moving!(TM) reminds us that people of all ages and sizes can make movement a part of their daily lives - and have fun doing it! Dance, learn a new activity, or walk with family or friends. There are hundreds of great ways to get up and get moving for your health."


This exciting event is expected to attract thousands and will feature FREE health screenings including blood pressure, cholesterol, and diabetes. Fun activities for the whole family include tennis and soccer clinics, aerobics, zumba, jump rope contest, kickboxing, and rock wall climbing. In addition to the FREE health screenings and activities, there will be raffles, door prizes, and much more!


"Making movement a daily part of your life is one of the most important steps you can take for you and your family's health," said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health.


"We are grateful to our national sponsors for their support of these family health events. We thank AstraZeneca for helping us make heart health information available, Univision Communications for working to get the word out about the events, and the U.S. Soccer Foundation and the U.S. Tennis Association (USTA) for being part of our events.

miércoles, 22 de julio de 2009

The first single from Noel Schajris’s new solo album makes its much-anticipated debut

July 22, 2009, Los Angeles, CA- “No Veo La Hora” is the debut single from the album “Uno No Es Uno” (Sony), which marks the beginning of a new and important phase in Noel Schajris’s (SACM/SESAC Latina) career as a solo artist after Sin Bandera. The song is currently playing on radio stations throughout Latin America.

“I have a lot of faith in it. I put it on my You Tube channel (, where I also feature the video I did with John Legend. The initial comments are wonderful. It’s a romantic song about waiting to fulfill the dream of living out your love. I wrote it with Gian Marco,” states the artist.

He adds that the video for the song was filmed in Los Angeles under the direction of Carlos Lopez, “a 21 year-old director who works with a creative team where no one is over the age of 25; it’s a young group that demonstrates passion and professionalism. It was a unique experience, a new and wonderful one for me.”

The single “No Veo La Hora” will make its debut in the United States during the first part of August. The full-length album “Uno No Es Uno,” which will be released in Latin America on August 25th, will be made available in the United States and Puerto Rico a month later.

The album contains 11 songs and 1 bonus track, the theme song to the film “Regresa,” a romantic comedy starring Mexican actor Jaime Camil.

The co-producers of the album are Sebastian Krys and Walter Afanasieff. Among the composers with whom Noel wrote the new repertoire is Claudia Brant, a SESAC Latina affiliate, who participates as co-writer on 8 tracks.

For that reason, Noel states that his new album could just as easily be called “The Songs of Claudia and Noel.” He also points out that all the collaborations on this project were “marvelous,” and that the three artists with whom he duets – Luis Fonsi, Yuridia, and John Legend – were “guests of honor.”

In regards to “Uno No Es Uno,” Noel Schajris states that the title is a conceptual one, used in this instance to sustain that “I am not one, but many. I am not a person, an individual separated from the rest of humanity. Neither am I separated from creation, from the universe. Rather, I am an accumulation of personalities that reside within a human body. Depending on the external circumstances, these personalities are triggered and emerge, being that they reside within me. ‘Uno No Es Uno’ comes from that. But it also comes from the fact that I feel more accompanied than ever before.”

domingo, 10 de mayo de 2009

Why food affects our health?

Nutritional column
Cristal Muñoz

In this last decade, science has come to discover that many health issues are not due to genetic inheritance but due to the fact that what we inherit are our parents bad eating habits. If mom liked to cook with lard, chances are daughter will also use lard to cook with and, surprise! Both mother and daughter have high cholesterol.

This is very good news as it means that the power of being healthy is in our hands if we focus on changing our eating habits. (Sigh) I know, it’s not as easy as the Doctor seems to think.

First of all, if you really want to change your eating habits, you would do well to know why you’re doing so and what the consequences will be if you don’t.

Just to give you an idea, seventy percent of the population in the U.S. is currently overweight (meaning they have an extra five to forty pounds) and three out of every ten people who are overweight are actually obese (meaning over forty pounds overweight) which is considered a clinical disease.

Now, if you’re a practical person like me, you may be thinking: “So what if I have a few extra pounds?! I’m not concerned.”

Here lies the problem:

What you’ve been eating that has made you gain weight is replacing what you should be eating to stay healthy, and that may cause you to have future health problems other than just being overweight.

Perhaps you’re amongst the many who have replaced water with soda and refreshments. If so, you have replaced one of the most important elements your body needs to distribute nutrients and purify the organs.

Remember your grandparents? Chances are they didn’t use adult diapers. Yet it is estimated that sixty percent of the population above seventy years of age now use them. Why? Years of abusing the kidneys by not drinking enough water and saturating them with sugar and chemicals every day. What would happen to your car’s radiator if you put soda in it?

It is important to understand that a large number of minor health issues such as migraines, cholesterol, constipation and fatigue can be occasioned by excesses and deficiencies in our diets.

So next time you want to lose those extra pounds or have more energy remember: it’s not only what you eat, but what you don’t eat that is affecting your health!

For more articles like these or to contact Cristal, visit:

viernes, 16 de enero de 2009

Reik Rreadies to film their next video

The guys from Reik are getting ready to set off to Monterrey City, Nuevo Leon, these upcoming 19th and 20th, to film “Fui”, the second single off their latest album, “Un Día Más”.

On this occasion, “Chiva,” Jesús Rodríguez, will direct the video, which will be filmed in different locations throughout Sultana del Norte. “Chiva” has become characterized for his great creativity and the quality of his films.

“Fui” is a ballad that shows the more romantic and melancholic side of the guys from Reik. The track can already be heard on radio stations throughout Latin America and the United States. It is one of nine songs in this new album, where Jesus, Julio and Bibi participate as coauthors.

“Inolvidable”, the first single off “Un Día Más”, is currently at the top of the popularity and radio charts in México, Argentina, Chile, Colombia, Costa Rica and the United States, placing the trio among the favorite Spanish pop groups in the American continent.
“Un Día Más” is on sale, under Sony Music label. It was recorded in Buenos Aires, Argentina, during the months of May and June in 2008, and produced by the talented Gerardo “Cachorro” López.

Visit Reik’s official channel for exclusive content from the group!

jueves, 15 de enero de 2009

Aerosmith unable to perform at upcoming show in Venezuela


AEROSMITH are regrettably unable to perform their February 1 headlining show in Caracas, Venezuela at The Hippodrome as part of Solid Fest. This is due to lead guitarist JOE PERRY having to undergo emergency surgery on his knee caused by unforeseen complications from a previous surgery on the same knee.

In March 2008, PERRY underwent total knee replacement surgery, an operation he put off for two years so that he could fulfill the band’s live commitments and perform for fans.

AEROSMITH was looking forward to their performance in Venezuela--especially because it would have marked their first-ever show in the country—and they hope everyone at the Solid Fest has a great time. The band is also hoping to announce a future show in Venezuela and they want to thank fans for their understanding and support.

Says STEVEN TYLER: “We are very happy with everything related to the show, the euphoria of the fans, how they have responded to our website with great expectations and the production company that we chose, that has been working very well on this show for the past three months. Playing Venezuela was my idea of a perfect way to start the New Year. But having heard Joe had to revisit the hospital this month, the band are truly disappointed we can’t be in Caracas, and we hope to see everyone there soon.”

domingo, 11 de enero de 2009

Terra Launches Atom Project in U.S. and Latin America

PRNewswire-HISPANIC PR WIRE/ -- Terra, a leading internet company and original digital content producer with a primary focus on the US Hispanic experience, today launched its 12-step revolution to a new Dubbed the Atom Project, this yearlong initiative comprises new, cutting-edge components that will be introduced one at a time to the portal's 60 million users on the seventh day of every month. Today, the first phase of Terra's renovations hits the homepage and main page of each channel. Among the innovations that will transform the way consumers access both editorial content and user-generated content on multiple platforms include third generation social networking tools, fresh layouts and unprecedented content integration.

"Atom is the seed for the portal of the future. $10 million was invested in the program's development, which involved the participation of 400 Terra employees and approximately 300 experts from the design and Internet industries," said Fernando Madeira, general director of Terra Latin America. "The entire project is based on creating the best experience for users, through the multiplatform offering of content and social tools. Every seventh of the month will be a day of innovation for the portal and its users."

The new Terra is designed to increase personalization, interactivity and accessibility. For example, an improved search function will enhance access to desired content; users will be able to move seamlessly between channels and subchannels; and it will be possible to simultaneously view, send and discuss a video, photo or article in a single click. The Atom Project also extends to mobile formats for Smartphones, including the iPhone, allowing for rich media and high-impact advertising.

In addition to the groundbreaking technology, original content will remain a top priority for Terra. In January, Terra will bring exclusive coverage of the inauguration, the Oscars, the World Social Forum, a special on the twentieth anniversary of the Fall of the Berlin Wall, the Dakar Rally and the Libertadores Cup. Also in January, the online Terra Magazine will introduce articles from leading New York Times columnists Umberto Eco, Mikhail Gorbachev and Thomas Friedman.