Terra Networks Partners with Warner Music to Present the DVD Release of Arde el Cielo con Maná

PRNewswire-HISPANIC PR WIRE.- Terra Networks and Warner Music announced today a partnership to present the DVD release of "Arde el Cielo con Maná". The exclusive bilingual online programming will provide consumers a unique and unprecedented in-depth artist experience at Terra.com, including contests, photo galleries, community pages, blogs, webisodes of exclusive interviews and much more.

"We are proud to partner with Warner Music in order to offer Maná fans and the online community in general groundbreaking online coverage of one of the best rock bands in the world, Maná and the release of their DVD 'Arde el Cielo con Maná'," said Angel Sepúlveda, Executive Director of Programming of Terra Networks USA.

"In this new digital world we need to cater to a consumer that is eager for new content and open to new ways to relate to their favorite bands. I can't think of a better way to start off this relationship with Terra than with a band like Maná," said Gabriela Martínez, Vice President of Marketing for Warner Music Latin America.

The initial phase includes the re-launch of the Maná artist page with new videos, photo galleries, bios, trivia and exclusive sneak peaks of the DVD as well as a contest where fans will compete to become the ultimate Maná fan. Terra users will vote to select the top five finalists and the band will select the winner, who will attend the release party and be the "Official Maná Blogger" on the web.

The second phase will include an autographed Gibson guitar giveaway and a behind the scenes with Terra TV Host Luisa Fernanda as Maná, Terra and Warner Music get ready to take-over. Terra and Terra TV editorial teams will provide live minute-by-minute coverage available at http://www.terra.com/musica/artistas/m/mana

The Recording Academy and The Latin Recording Academy Joint Statement Regarding Israel "Cachao" López

March 22, 2008

"Cuban American bassist and composer Israel "Cachao" López was one of the most important figures in Latin music. A GRAMMY® winner and two-time Latin GRAMMY® winner, he is credited with creating mambo music and bringing it to popularity.

His larger-than-life spirit revealed itself every time he performed and his unadulterated love and passion for music was evident as he remained active until very recently. The music industry has lost a true pioneer, but his contributions to Latin music are everlasting.

His sense of humor and beatific smile will be sorely missed, and our deepest sympathies go out to all who knew and loved him and his music."

Neil Portnow Gabriel Abaroa President/CEO President
The Recording Academy® The Latin Recording Academy®

Suorce: The Recording Academy

Israel+Cachao+López
Grammy
Latin+Grammy
Mambo
Music
Latin+Music

Univision Special 'TV Digital: ¿Cuánto Sabes?' to Inform Viewers about Upcoming Switch to Digital Television

The Univision Television Network announced its second digital television special, "TV Digital: ¿Cuánto Sabes?" (Digital TV: How Much Do You Know?), informing viewers of the various aspects of the transition to digital television in 2009 in the U.S. and Puerto Rico. The half-hour special will air on Saturday, March 22, at 4:30 pm ET/PT (3:30 pm Central).

Hosted by network personalities Fernando Arau, host of Univision's number one morning talk, news and entertainment program and Carmen Dominicci, award-winning reporter of the network's weekly primetime magazine show "Aquí y Ahora", the special will review in simple and easy to understand terminology the difference between the current analog and upcoming digital systems.

The show will also feature Univision personalities including Carlos Calderon, host of Galavisión Television Network's hit interactive-music show "Acceso Máximo" (All Access), Tony Dandrades, entertainment reporter for Univision's top-rated news magazine "Primer Impacto (First Impact) and Marta "Martica" Rodriguez, popular personality on Univision's entertainment news and gossip fest "El Gordo y La Flaca" (The Scoop and The Skinny), who will explain the benefits of digital broadcasting, the importance of applying for a digital-to-analog converter box coupon and demonstrate, step-by-step, how to properly install a converter box.

Also appearing in the special are Spanish-language television icon and host of Univision's hit talk show "Cristina", Cristina Saralegui, who will be interviewing Alex Nogales, president of the National Hispanic Media Coalition; their discussion will focus on the importance of the digital conversion and who will be affected by this change.

In October 2007 Univision launched a massive multi-platform campaign to educate the country's Hispanic population on the upcoming congressionally mandated transition from analog to digital television broadcasting (DTV). According to a study released by Nielsen in February, nearly 17 percent of Hispanic households could be left without full power television service if the transition happened today.

"Univision, as the first broadcaster to implement a comprehensive, multi-platform DTV education campaign, has taken a leadership role in the DTV education efforts to ensure that all Hispanics in the U.S. and Puerto Rico are appropriately informed about this complex and important issue," said Cesar Conde, executive vice president and chief strategy officer, Univision Communications Inc. "These efforts are part of our ongoing commitment to inform and empower the Hispanic community."

Source: PRNewswire-HISPANIC PR WIRE

Univision TV+Digital Viewers Television Marketing Hispanic