Wendys Taps Bravo Group to Bring Real to Life for U.S. Hispanic Consumers

 

Leading Hispanic Marketing Firm to Help Build Brand in Fast-Growing Market

 

DUBLIN, Ohio, Aug. 10 /PRNewswire-HISPANIC PR WIRE/ -- Wendys International, Inc., part of Wendys/Arbys Group, Inc. (NYSE: WEN), today named Miami-based Bravo Group as its U.S. Hispanic agency of record. Recognized as one of the leading U.S. Hispanic integrated communications agencies by Advertising Age, Bravo Group will be tasked with creative, planning and strategy to engage and attract the more than 45 million Hispanic consumers in the U.S. to the Wendys brand.

 

"The annual purchasing power of U.S. Hispanic households is on track to top $1 trillion per year, so connecting with these consumers is essential to the growth of our brand," said Bob Holtcamp senior vice president, brand marketing, Wendys International, Inc. "The Bravo team showed us inspired, creative approaches that will complement our existing general market communications, but connect with our Hispanic consumer base in a unique and compelling way. We are confident this new partnership will bring great results for our brand and help us continue as the real choice in fast food."

 

Bravo Group will work closely with Wendys lead agency, Kaplan Thaler Group, to develop and deliver integrated communications that work for the brand in a holistic manner, while remaining relevant and impactful to the Hispanic consumer segment.

 

The agency was selected from several leading multicultural marketing agencies that participated in a rigorous review process involving Wendys senior executives, Wendys franchise community and Kaplan Thaler Group. The selection of Bravo Group marks a key milestone in the continued execution of Wendys disciplined brand-building strategy; the effort is successfully affirming Wendys reputation as the leader in the hamburger quick-service restaurant category, with enhanced customer service, breakthrough new products, improved core menu choices and leading-edge marketing.

 

"From our products to our people, Wendys strives to be authentic, genuine and honest - all values we know Bravo shares, and that resonate with Hispanic audiences," added Holtcamp.

 

Bravo Group will transition into its new role over the next 60 days. Hispanic media planning and buying will remain with MediaVest and MV42.

 

SOURCE Wendys International, Inc.

 

.

Woodbury University Tops National List of Success in Graduating Hispanic Students

 

BURBANK, Calif., Aug. 9 /PRNewswire-HISPANIC PR WIRE/ -- Woodbury University tops a list released today from the Education Trust of private institutions that succeed in graduating Latino students at rates similar to those for white students.

 

The Education Trust singled out Woodbury as a school where Latino students are thriving, noting that 31 percent of Woodbury students are Hispanic and that the graduation rate for this population is 62 percent-well above the 47% rate for Latino students nationally. The report, "Big Gaps, Small Gaps: Some Colleges and Universities Do Better Than Others in Graduating Hispanic Students," contends that what universities do to promote student success has a tremendous impact, especially for Hispanic students.

 

"Woodburys Hispanic students are typically the first in their families to go to college, and theyre coming here in search of their entre to economic success," says David M. Rosen, Ph.D., senior vice president, Academic Affairs, Woodbury University. "For them, as the Education Trust report makes clear, a college education is their ticket to fulfilling their dreams, the dreams of their families, and the dreams of their communities. Woodbury feels a deep responsibility to help turn these aspirations into reality."

 

Rosen points to the highly personal nature of the relationships between Latino students and professors at Woodbury and the individualized attention all Woodbury students receive as the key reasons for graduation success. Nearly 70 percent of Woodbury undergraduates are in studio-based academic programs in the School of Architecture and the School of Media, Culture & Design, with students working daily on projects and receiving real-time feedback from their professors and fellow students as opposed to periodically taking tests. Students in Woodburys School of Business and the Institute for Transdisciplinary Studies benefit similarly from project-based learning and close interaction with faculty. Other factors that contribute to high Latino graduation rates at Woodbury include an emphasis on student success through the universitys support services, including a program that assigns each student a peer mentor in their first semester. In addition, Woodbury has invested heavily in financial support for its students with approximately 94 percent of undergraduates receiving some form of financial aid.

 

"Over a period of many years, we have become a place where broad cross sections of people can come and be recognized for their talent and their potential," says Rosen. "By focusing on the needs of the individual student and making that student successful, we have created a culture that honors differences and allows all ethnic, social, and economic groups to work together to achieve their goals."

 

Woodbury University has been designated as a Hispanic Serving Institution (HSI) under Title V of the Higher Education Opportunity Act of 2008. Accredited, degree-granting institutions where at least 25 percent of the full-time-equivalent undergraduate student body is Hispanic are designated as HSIs, with these institutions constituting about eight percent of public and nonprofit degree-granting institutions and enrolling approximately half of Hispanic undergraduates in the United States, according to Excelencia in Education. Excelencia in Education recently recognized Woodburys undergraduate architecture program for its strong record of serving Latino students.

 

The full report from the Education Trust is available online by visiting the Woodbury University website, http://www.woodbury.edu, or at the Education Trust website, http://www.edtrust.org.

 

Founded in 1884, Woodbury University is one of the oldest institutions of higher education in Southern California. Woodbury offers bachelors degrees from the School of Architecture, School of Business, School of Media, Culture & Design, and Institute of Transdisciplinary Studies, along with an MBA program, Master of Architecture, Master of Architecture in Real Estate Development, and Master of Organizational Leadership. A San Diego campus offers bachelor of architecture and Master of Architecture in Real Estate Development degrees.

 

SOURCE Woodbury University

 

Luis Miguel Adds Fourth Show to Sold Out Engagement at Caesars Palace

 

Additional show Thursday, September 16 Now On Sale

 

September 15, 17 and 18 SOLD OUT!

 

LAS VEGAS, Aug. 9 /PRNewswire-HISPANIC PR WIRE/ -- Due to overwhelming demand to see Latin superstar Luis Miguel at The Colosseum at Caesars Palace, an additional fourth show on Thursday, September 16 has been added to his sold out run to celebrate the 2010 Mexican Independence Day week.  This additional show on Thursday, September 16 is now on sale.

 

    Show dates:

 

    Wednesday       September 15, 2010            9pm    SOLD OUT!

 

    Thursday        September 16, 2010            9pm

 

    Friday          September 17, 2010            9pm    SOLD OUT!

 

    Saturday        September 18, 2010            9pm    SOLD OUT!

 

 

 

    Ticket pricing: $250/$185/$155/$95

 

    (all prices include 10% Live Entertainment Tax)

 

 

 

    On-Sale Information 

 

    Tickets may be purchased in person at The Colosseum at Caesars Palace Box Office, by calling 1-800-745-3000 or by visiting www.ticketmaster.com, keyword "Caesars Palace". (All Ticketmaster orders may be subject to additional service charges and fees).

 

 

 

    About Luis Miguel

 

    Luis Miguels career began in 1982 when he recorded his first album at the age of 12. Since then his career has catapulted to the top of the Latin Music charts and to International fame establishing Luis Miguel as one of the most successful Latin American artists in history. Luis Miguel set world records that go unrivaled in Latin Music including being the first to have a Spanish-language album (Romances, 1997) debut in the top positions of the Billboard Top 200. Over the span of his successful 27 year career, Luis Miguel has broken numerous box-office records, has received an extensive number of awards and honors and has sold over 60 million albums worldwide.

 

 

 

    About Caesars Palace

 

    Caesars Palace is the worlds best known resort-casino, celebrating the glory that was Greece and the grandeur that was Rome, in an 85-acre destination location that sets the standard for entertainment, dining and luxury.  Reigning at the heart of the Las Vegas Strip, Caesars Palace ranks among the worlds top luxury resorts known for their originality and beauty and features 3,300 hotel guest rooms and suites, 23 diverse restaurants and cafes, five-acre Garden of the Gods pools and gardens, 50,000 square foot Qua Baths & Spa and 300,000 square feet of premium meeting and convention space.  The 4,300-seat Colosseum sits just steps from celebrity chef restaurants and the acclaimed Forum Shops at Caesars and spotlights world class entertainers such as Jerry Seinfeld and Cher. Journalists may access media materials and request high-resolution images at media.harrahs.com. Find Caesars Palace on Facebook at www.facebook.com/caesarspalace and follow www.twitter.com/caesarspalace (@caesarspalace).

 

 

 

    About AEG Live

 

    AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance. AEG Live is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions, fifteen regional offices, and thirty state-of-the-art venues. The company is currently producing tours and productions including Cher at The Colosseum at Caesars Palace, Supernatural Santana: A Trip Through the Hits at The Joint at Hard Rock Hotel & Casino in Las Vegas, Barry Manilow at Paris Las Vegas and Celine Dion who will return to The Colosseum at Caesars Palace in March 2011.   The concert tour roster includes artists such as Taylor Swift, The Black Eyed Peas, Bon Jovi, Carrie Underwood, Daughtry, Justin Bieber Leonard Cohen, Miley Cyrus, Kelly Clarkson, Wisin & Yandel, Britney Spears, Kenny Chesney, P!nk, Paul McCartney and KISS. AEG Live is the largest producer of music festivals in North America from the critically acclaimed Coachella Music & Arts Festival to Stagecoach and New Orleans Jazz & Heritage Festival. For more information, go to www.aeglive.com/.

 

 

 

SOURCE  Caesars Palace