La Secta Allstar announces Concert in Miami

 

Currently nominated to Premios Juventud on the same category, the ceremony will take place in Miami the day before their concert

 

MIAMI, June /PRNewswire-HISPANIC PR WIRE/ -- (Boomonline.com) It's exciting times for Puerto Ricans and Latinos in general living in Miami, as they are celebrating the newly announced concert date of LA SECTA ALLSTAR in that city. LA SECTA ALLSTAR is Puerto Rico's number one rock band.

Band members Mark Kilpatrick, Gustavo Laureano, John Lengel and Miky Genao have penned important hits along a 15 year old career with hits like "La locura automatica", "Este corazon", "Dame lo que quieras", "Vino viejo", "Bombon de Azucar" and many more.

The band is nominated this year, once again, to Premios Juventud, for Best Rock Album.

Their debut album, Aniquila, was released in 1997 producing four Top 40 hit singles: "Se Acabo", "Recompensa", "Nunca Jamas" and "Bombon de Azucar". This album was re-released in 1999 under the title Bombon de Azucar. Bombon de Azucar was again re-released in 2007 with the addition of "Mar y Marea" while "Si Tu No Estas" hasn't been rereleased.

On February 2010 the band won the prestigious Premio Lo Nuestro award in the "Rock Album of The Year" category. Currently the album is also nominated for Premios Juventud in the same category.

The awards ceremony will take place in Miami on July 15th, the next day, the band will perform, for the first time to a major audience in that city since 1997 since most of their trips to this city consisted of tv shows, special appearances and industry showcases. The concert will take place in Grand Central, the trendiest club in town, located at 697 N. Miami Ave, 33136 Downtown Miami (in front of former Miami Arena). Doors open at 9 PM, show 10 PM.

Tickets on sale now at http://www.wantickets.com/Events/115717/La-Secta-Allstar.aspx

More Info on the event here http://www.facebook.com/event.php?eid=119127864795279

Band's official website http://www.lasectaallstar.com/

SOURCE BOOM Magazine

 

Latinum Network Convenes Media Strategists and Marketing Leaders to Tackle Tough Questions Surrounding Hispanic Media and Marketing Spend

 

June 22-23 at NBA Headquarters in New York City

The Business Leaders' Roundtable includes Representatives from Dozens of the World's Best Brands as well as Media Experts and Strategists from Nielsen, Millward Brown, Integration-IMC, SymphonyIRI, Bromley Communications, Lotame, and Univision

 

BETHESDA, Md., June /PRNewswire-HISPANIC PR WIRE/ -- Latinum Network, the first business network to help brands penetrate the growing U.S. Hispanic market, is bringing together experts in media and marketing accountability from Nielsen, Millward Brown, Integration-IMC, SymphonyIRI, Bromley Communications, Lotame, and Univision, with marketing executives from at least two-dozen big brands - including 7-Eleven, Unilever, Subway(R) Restaurants and Kraft Foods -- to tackle one of their biggest collective challenges: boosting the effectiveness of Hispanic marketing spend. This working meeting will mobilize advertisers and leading service providers to unearth practical solutions to the problems that undermine brands' Hispanic initiatives today such as filling critical data gaps, establishing performance benchmarks, and tracking marketing ROI.

 

The meeting will take place at the NBA headquarters in New York City from June 22-23. NBA Commissioner David Stern will kick off the meeting.

 

Latinum, with 30 member brands, leverages peer-to-peer sharing and industry collaboration to provide original research, data, and analysis to aid marketers in accessing the opportunities presented by the surging U.S. Hispanic population.

 

According to Latinum Network principal Michael Klein, "Marketers are struggling to obtain a clear picture of media effectiveness. The answers are complex. This two-day meeting will provide an opportunity for our members to share innovative solutions, access expert insights, and harness their collective power to improve ROI and grow their Hispanic business."

 

According to Saskia Sorrosa, Senior Director, Marketing, National Basketball Association, "We at the NBA are delighted to co-host this meeting for Latinum Network because it allows us to communicate our commitment to the Hispanic community. As the Hispanic population grows, and becomes increasingly mainstream, we, as marketers, will have to do more to understand the cultural differences in order to build relationships. This meeting should help marketers navigate the evolving media environment to engage this American consumer."

 

Session topics include:

 

-- Objectives and Benchmarks for Success - This session will review the tools and analyses top companies employ to build the business case and set objectives for Hispanic spend, with a particular focus on the hazards and alternatives of benchmarking Hispanic initiatives against general-market norms.

 

-- Data Gaps, Models, and Standardization -This session will provide a "state of the union" on media modeling capabilities and discuss potential solutions to filling data gaps (i.e. standardization of inputs or commercial collaboration).

 

-- The Evolving Media Landscape -This session will provide a wealth of new-to-world data and insights to provide a more detailed and nuanced vision of the Hispanic consumer's media consumption patterns and how they are changing over time.

 

-- The Future of Hispanic Mix Management - This members-only session connects insights back to marketing processes and decisions asking, how will greater complexity impact our existing frameworks (benchmarks, mix models, ROI metrics)? Can these models and systems accommodate a changing consumer and media ecosystem? If not, what will?

 

About Latinum Network

Latinum Network is a business network that assists brands in taking advantage of the growing U.S. Hispanic market through strategic analytics, cutting edge research, and peer to peer collaboration. The company was established by David Wellisch - founder and former GM of AOL Latino - and Michael Klein - former top executive at the Corporate Executive Board, the world's largest business network provider. Latinum Network assists executives and their teams in developing deeper insights into the market, more effective strategies for the segment, and the solutions required to successfully design and execute core marketing initiatives. Latinum Network enables CMOs and other designated executives to identify shared challenges, interests and best practices, then apply analytical rigor and original content creation to develop solutions.

For more information, visit www.latinumnetwork.com.

SOURCE Latinum Network

Siempre Mujer Readers Have Spoken: Mexico's Rafa Marques is the Sexiest Soccer Player

 

Marques appears on the June/July 'Siempre Hombre' Flip Issue Cover; Ana de la Reguera on the Front Cover

NEW YORK, June 9 /PRNewswire-HISPANIC PR WIRE/ -- For the second year in a row, Siempre Mujer's June/July issue includes a special magazine-within-a-magazine dedicated to the men in Latina women's lives. The "Siempre Hombre" flip issue of Siempre Mujer unveils Mexican National Team Center Back Rafa Marques as the Sexiest Soccer Player, as chosen by the readers of the magazine. He beat out nine other players including Kaka (Brazil), Fernando Gago (Argentina) and Roque Santacruz (Paraguay).

The pages of "Siempre Hombre" include a profile of Marques, along with a Father's Day gift guide, love horoscopes and a piece on common financial mistakes that men make.

The cover of Siempre Mujer features Actress Ana De La Reguera, whose career has skyrocketed since the last time she appeared on the cover in February/March of 2008. She starred in Cop Out with Bruce Willis and Tracy Morgan and Othello on stage in Mexico, and landed contracts with CoverGirl and Lipton Iced Tea. Highlights from the Siempre Mujer story follow:

On destiny: "Yes, I believe it exists, but that it can adapt to our desires."

On boyfriend Jorge Ramos, anchor of Noticiero Univision: "He's my biggest personal supporter, aside from my mother. He always tells me that this is my time to professionally shine."

On the secrets to a long-standing relationship: "My mother says it's distance. We have to keep juggling schedules and itineraries, between Miami and Los Angeles, but I think I'm very independent and guys like that because they don't have to be everything."

The June/July issue of Siempre Mujer is on newsstands now and also includes stories on beauty fixes for beach days, how to live a longer, healthier life and how motherhood leads to professional success. For more, please visit siempremujer.com.

SOURCE Siempre Mujer