martes, 18 de marzo de 2008
Univision Special 'TV Digital: ¿Cuánto Sabes?' to Inform Viewers about Upcoming Switch to Digital Television
The Univision Television Network announced its second digital television special, "TV Digital: ¿Cuánto Sabes?" (Digital TV: How Much Do You Know?), informing viewers of the various aspects of the transition to digital television in 2009 in the U.S. and Puerto Rico. The half-hour special will air on Saturday, March 22, at 4:30 pm ET/PT (3:30 pm Central).
Hosted by network personalities Fernando Arau, host of Univision's number one morning talk, news and entertainment program and Carmen Dominicci, award-winning reporter of the network's weekly primetime magazine show "Aquí y Ahora", the special will review in simple and easy to understand terminology the difference between the current analog and upcoming digital systems.
The show will also feature Univision personalities including Carlos Calderon, host of Galavisión Television Network's hit interactive-music show "Acceso Máximo" (All Access), Tony Dandrades, entertainment reporter for Univision's top-rated news magazine "Primer Impacto (First Impact) and Marta "Martica" Rodriguez, popular personality on Univision's entertainment news and gossip fest "El Gordo y La Flaca" (The Scoop and The Skinny), who will explain the benefits of digital broadcasting, the importance of applying for a digital-to-analog converter box coupon and demonstrate, step-by-step, how to properly install a converter box.
Also appearing in the special are Spanish-language television icon and host of Univision's hit talk show "Cristina", Cristina Saralegui, who will be interviewing Alex Nogales, president of the National Hispanic Media Coalition; their discussion will focus on the importance of the digital conversion and who will be affected by this change.
In October 2007 Univision launched a massive multi-platform campaign to educate the country's Hispanic population on the upcoming congressionally mandated transition from analog to digital television broadcasting (DTV). According to a study released by Nielsen in February, nearly 17 percent of Hispanic households could be left without full power television service if the transition happened today.
"Univision, as the first broadcaster to implement a comprehensive, multi-platform DTV education campaign, has taken a leadership role in the DTV education efforts to ensure that all Hispanics in the U.S. and Puerto Rico are appropriately informed about this complex and important issue," said Cesar Conde, executive vice president and chief strategy officer, Univision Communications Inc. "These efforts are part of our ongoing commitment to inform and empower the Hispanic community."
Source: PRNewswire-HISPANIC PR WIRE
Univision TV+Digital Viewers Television Marketing Hispanic